ZEE5 GLOBAL LAUNCHES THE FIRST EDITION OF SUPERMOON ‘LIVE TO HOME’ ACROSS GLOBAL MARKETS

Bringing in a much-needed dose of entertainment to audiences in these unprecedented times, ZEE5 Global has rolled out Supermoon Live to Home, in international markets for the very first time. The initiative, one of the flagship IPs of ZEE Live, is an international comic and music festival bringing together some of the biggest artistes from across India in a series of riveting performances, with new performers now announced. 

The festival features 24 artiste performances over a period of 12-weeks every weekend for viewers across 190+ countries to stream on any device of their choice. The incredible virtual performances will encompass a mix of power-packed music and stand-up comedy acts from India’s best loved artistes. 

Launched especially for viewers who are missing out on live shows during these lockdown times, this brand new content is available for ZEE5 audiences around the globe to stream for free on any device, without any subscription charge. 

Supermoon features India’s hottest comics and supremely talented musicians who have had the viewers hooked to their screens. The series kicked off with a mega artiste line-up including greatest tabla player Bickram Ghosh, well known stand-up comedian Varun Thakur and singer Palash Sen – the face of Indie band Euphoria. The coming weeks will see performances by Coke Studio and Bollywood playback singer Mame Khan; popular stand-up comedian Harsh Gujral; inimitable playback singer Jonita Gandhi; Bollywood singers Shilpa Rao and Nikhita Gandhi; the CEO’s got Talent winner Atul Khatri; indie artist Raghu Dixit; and rock band Parikrama, among others. 

Supermoon Live to Home started on 23rd May and will continue to keep the audience hooked to their screens till mid-August. 

Sharing her thoughts on the initiative, Archana Anand, Chief Business Officer, ZEE5 Global said, “In unprecedented times like these, people are increasingly going online for their entertainment, especially for live performances.  We have a fabulous base of South Asian audiences on ZEE5 all across the globe, who have a deep language and cultural connection with Indian artistes and Indian music. With compelling and carefully curated performances from some of India’s finest musicians and comedians, Supermoon ‘Live to Home’, which has been such a hit in India, is sure to have a strong appeal among our ZEE5 Global audiences as well.”

Aditya Thakur, CEO, ZEE5 EU/ UK said, “Our goal is to provide viewers across the UK and Europe with the largest library of Indian content including the latest TV shows, Originals and Movies. We’re thrilled to now also add to our slate of content this series of riveting music and stand-up comedy performances with Supermoon ‘Live to Home’ for the very first time. Music and comedy are two elements that bring communities together and that’s what we aim to do through bringing them back to back streaming performances every weekend from their favourite Indian artistes sitting thousands of miles away.” 

Swaroop Banerjee, COO and Business Head, Zee LIVE said: “We are incredibly thrilled with this partnership, through our International business, to be able to take the Supermoon brand to our Indian audiences across the world and be able to share positive vibes through our music and comic genres is a landmark moment for us. Over the next 12 weekends some of our most loved musicians and comedians from India will be sharing the stage from their homes to millions of homes across the world.”

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