LEADING BRIDAL PUBLICATION, KHUSH WEDDING, COLLABORATES WITH EMINENT COUTURIER, SABYASACHI, FOR DEBUT ISSUE OF 2021

Marking an exciting first, leading bridal publication, Khush Wedding, has collaborated with eminent, Indian couturier, Sabyasachi Mukherjee, for its first issue of 2021. One of India’s biggest couture, bridal and celebrity designers with an international profile, Mukherjee has designed an exclusive bridal collection for Khush Wedding’s latest cover and cover story. 

Actor and fashion muse, Aditi Rao Hydari, graces the milestone cover in the avatar of the quintessential, Sabyasachi bride. In each, immaculate shot, she can be seen in the exquisite, bespoke creations by the celebrity-favourite couturier including heirloom-worthy lehengas and statement kurta sets, along with decadent jewellery from the Sabyasachi heritage jewellery collection. The fitting grandiose of Taj Falaknuma Palace, Hyderabad, the former palace of the Nizam turned into a luxury hotel, serves as the larger-than-life backdrop of the bridal shoot. 

Khush Wedding magazine’s first issue of 2021 is inspired by this indomitable spirit. The hope and the promise of a beautiful tomorrow that it brings while celebrating the past has influenced the theme and stories featured in this issue. The ultimate bridal report is an all-encompassing guide that covers the gamut of the biggest wedding trends of the new year with inputs from top bridalwear designers on the silhouette, colour and fabric to bookmark. The jewellery section aims to guide brides-to-be in a similar direction so the treasured trinkets last a lifetime. Just like the indigenous crafts, the beauty and skincare recommendations focus on ancient spices, flowers and fruits native to the subcontinent concocted with modern actives for a gorgeous bridal beauty payoff. 

Revealing why Aditi Rao Hydari was chosen as the milestone issue’s cover girl, Sonia Ullah, Editor-in-Chief, Khush Wedding magazine says, “Aditi perfectly embodies the mood of this issue. She has been a Sabyasachi admirer, often photographed in his stunning designs, and is an advocate of artisanal crafts. It was an absolute honour to have the maestro Sabyasachi craft a special range for Khush Wedding, where each ensemble is a tipping of the hat to Indian hand-craftsmanship techniques.”

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